Big Bad Trucks Give Back | Rocky Ridge Trucks

Big Bad Trucks that Give Back

Rocky Ridge is honored to have the opportunity to use our lifted custom trucks to give back to our community, and the country as a whole, through our Rocky Ridge Gives Program. As with our past community events, we are thrilled by the opportunity to build a truly custom creation for one lucky public service hero. Upon joining forces with Tex Efx, we created the one-of-a-kind True American Hero Truck using the Chevrolet Silverado 1500 platform. Our giveaway will end with a blowout event in March at the 2018 National Automobile Dealers Association Convention in Las Vegas, where we will award the winner with the key to their new big bad truck.


The giveaway kicks off with an invitation to submit nominations for anyone, yourself included, who goes above and beyond for their community. You can select from a number of service roles, including military, first-responders, police, and firefighters, or pen in your own reason for the nomination. Memorable entries should have a compelling story that details the many ways the nominee serves their community.  After the February 28th, 2018 submission deadline, a thorough review of the nominations will result in the selection of finalists to attend the final drawing in Las Vegas.

True American Hero Truck Build

As one of Rocky Ridge’s iconic custom pickup trucks, our purpose-built giveaway vehicle, the True American Hero Truck, received the full signature suspension package with a six-inch lift. Our custom-built shocks, made in the USA, help preserve the ride quality while boosting handling and performance during on and off-road driving experiences. The addition of a custom sound system and premium grade leather seats help complete the passenger experience while riding in this custom pickup truck.

Pinstripe Legend Tex McDorman dramatically elevated the presence of this lifted beast with a hand-drawn paint job. The American Force forged wheels and 35-inch Mickey Thompson All-Terrain tires beautifully complement the build quality and appearance of this custom truck. The stainless-steel dual exhaust system boosts the appearance at the rear while giving this big bad truck its intimidating rumble.

Our Hopes for the Rocky Ridge Gives Program

We’ve partnered with former NFL legend and Heisman Trophy winner, Herschel Walker, to spread the word about this campaign. Together, we strive to encourage the recognition of public service professionals across the country throughout the nomination process and beyond.

Through this campaign, we aim to celebrate our heroes who dedicate their all to serving their communities. Offering our one-of-a-kind True American Hero truck is our way of recognizing their daily efforts and sacrifices for the well-being of their community. We hope to inspire those who serve their communities to continue on their noble paths and enjoy themselves along the way.

Browse and Select Your Perfect Big Lifted Trucks

We invite you to view our incredible custom lifted trucks to experience the Rocky Ridge Difference for yourself. Browse by brand or package on our website or give us a call at 706-705-5745 to learn more about our innovative builds. We look forward to helping you find and acquire your perfect big bad trucks.